Promotional Products for Sponsoring A Golf Tournament

Is Your Marketing Plan Scoring a Hole in One?

 

Regardless of the size of your business, you can expect that you will be approached by local organizations to sponsor community events, fundraisers and other special initiatives.  Many merchants embrace the opportunity to connect with the community as an opportunity to generate publicity for your business but also as a forum to develop rapport and goodwill with your target clientele.

 

Often, the greatest platform for business is not a cash donation, which might secure you a live mention or printed recognition in the event program.  Instead, when you have the opportunity to offer a donation “in kind” you have an opportunity to best maximize your visibility to that new audience but also give them a sample of your wares which may serve to improve your odds of seeing a return on that marketing spend.

 

As the temperatures start to climb and Albertans itch to get outdoors, golf tournaments are often a great venue for you to ensure that your brand is seen by both participants as well as event organizers.  If you are in a business that offers services or products that may be attractive to that clientele, sponsoring a local tournament with an in kind donation could put your product line in front of a whole new demographic, one that understands the importance of quality and the prestige of being ahead of the pack.

 

If your marketing plan is considering sponsorship of your local golf tournament, here are some strategies to keep in mind:

Consider products that are not disposable

While it would seem that golf balls bearing your brand are an obvious choice, consider your own participation on the local links.  How many times have you lost a ball in the rough or on a water hazard?  Has the value of that ball inspired you to seek it out rather than replace it?  Though golf balls are an implement used by golfers, their value as currency is very low.  How much value is your logo to your clientele if it’s sitting in the bottom of a watery ditch?  The same applies for tees or the short pencils kept at each hole to keep score.  Instead consider products that are likely to be retained and valued by those lucky enough to get their hands on them.

 

Be Mindful of the Quality

The greatest advantage that merchants have by pursuing an in-kind donation instead of a cash sponsorship is that it allows them to offer a sample of their wares.  When you put a product bearing your logo into someone’s hands, you want them to take note of the quality and not to discard it before packing their golf bag into their vehicle and heading home.  If a player has had a good day on the course, a prize donation of logo’ed glassware might serve as both a great reminder and conversation starter as that participant relives the story at social gatherings for years to come, forever attaching your brand to that fond tale.  For the lucky recipient, both the quality product as well as the treasured memory become entwined.

 

Set Yourself Apart from the Pack

If you have ever been to a local tournament for fundraiser where local merchants have donated items for prizes or a silent auction, have you ever found yourself rather dissatisfied with the slate of items that is up for grabs?  Consider not only what products will make people readily think of your business and brand, but what they aren’t seeing from other vendors.  If they are not already familiar with your brand, they may not wear a ball cap or golf shirt with your logo embroidered on it.  Be creative with your selections.  With the growing number of products and novelties available, you don’t have the break the bank to stand out from the crowd, you just need a little imagination.  At Laser Screen Printing and Embroidery, we can help to introduce you to some innovative product lines that will set you apart from the crowd.

 

Your product choice is intended to build relationships

While many merchants may be hesitant to become a visible sponsor for local events as it opens the door to an endless parade of requests from other events, projects and causes, it is important to remember why you are putting your name out there in the first place.  You are attaching your name and your brand to events and building a rapport with event organizers that encourages them to keep you in mind and to reach out to you.  A successful sponsorship should see those organizations encouraging their patrons to support the sponsors that are responsible for the successful events, and under the best circumstances should inspire those organizers to become familiar faces in your business to ensure that they can call upon your support next time.

 

By reaching out the first time as a gesture of goodwill, you invite the host organization to do the same.  Look at many of the successful annual events around Edmonton and take note of some of the ongoing sponsorships that come from small business.  That shows you that the exchange of support has successfully fostered that relationship over time.  It is important to remember that in the sponsorship game, it is often hard to directly calculate the return on investment in dollars over a single year, relationships take time the grow.

 

How Do You Get Started?

If you have been considering sponsorship as part of your marketing strategy but aren’t sure where to start, that’s where we can help.  As Edmonton’s leading provider of promotional products and branded apparel and specialty ware, Laser Screen Printing and Embroidery can help you to customize a marketing product line that won’t break the bank, but will create value for your investment.

 

We encourage you to browse our website, give us a call or drop by to see our showroom to find the ideas that will help you expand your business profile this year.  Our team has worked with many business owners just like you to identify the products and ideas that will elevate your visibility in the Edmonton market, without breaking the bank.  Let’s get started.

Conventional Advertising vs. Promotional Products

Conventional Advertising vs. Promotional Products

As a business owner, you have a very simple mission – to ensure that the close to one million people in Edmonton and surrounding area are aware of your business so that they can purchase your products and services.  How to best facilitate that marketing strategy, though can often feel like a very complex and costly endeavour.  While there was a time when conventional media was the recommended path to ensure the widest possible reach, that may not be the case anymore.  In fact, many merchants just like you are taking a hands on approach to their marketing, steering away from traditional campaigns for a more personalized connection with their audience.  Promotional products have proven to be very effective in this regard.

Consider Your Budget

No matter how big your business is, ultimately it comes down to your budget.  How much money do you have to spend on marketing?  Your budget will inform what your capacity is to pursue any of the options you are considering.  As television has migrated away from a local focus to deliver a more standardized national format, that has driven the costs of television advertising out of reach of most homegrown operations.  Television, in many cases, has become the exclusive domain of national brands.

Promotional products allow you to scale your marketing efforts by starting with a minimum order and increasing your volumes as you determine your own success.  No, your message won’t be delivered as widely and quickly as television, but the personal connection that you make with people accepting your item is more valuable.

What Is Your Actual Reach?

Local radio continues to keep its finger on the pulse of community and many radio personalities now have become so familiar to listeners that we feel like we know them.  The challenge with radio is that with the competition in the market and the aggressive efforts of salespeople with each station, how can you best be assured that you are going to connect with your target audience?  With the cost of radio campaigns, you may not be able to afford campaigns on multiple stations to hit different demographics, so radio becomes a gamble.

With promotional products, you are reaching out personally to individuals that have expressed an interest in what you do and who may become clients now or in the future.  You can verify that every single item that leaves your hands is connecting with an individual and not lost in the myriad of advertising that barrages radio audiences every single hour.

Let’s Talk About Shelf Life

Maybe you’re thinking about newspaper for your advertising needs.  The challenge with print media is that it has a very specific shelf life.  A daily paper may have a great reach, but if your ad hasn’t jumped out at the reader on that particular day, you may never seen a return on that investment.  Consumer behavior is influenced over time, so you would need repeated ads with the same message to generate the attention you’re looking for and those costs can add up quickly.  Also consider that the growth of digital media, which allows customers to digest just the content they are interested in, without ads, diminishes the effectiveness of print advertising.

Quality promotional products have been found to have a life span of one to four years in the homes of consumers.  73% of people will use their item at least once a week, and this creates the repetitive exposure that your brand needs to become memorable.

 

We can help develop a brand and message that will connect with people, will endure the test of time and can adapt to any budget.  Visit us at Mero Sportswear at 5615 – 94A Street Northwest in Edmonton, or check us out online at merosportswear.com  Our team can help you select the most popular items, get ahead of emerging trends and get a jump on your competition.

Amazing Branded Gifts for Your Employees

Nothing expresses your gratitude for your staff quite like a thoughtful gift that reflects your appreciation for your efforts. At Laser Screen Printing and Embroidery, we have been helping Edmonton business owners to reward their staff with meaningful gifts with a personal touch.

When thinking about what gifts you want to share, think about practical, useful items that are handy enough to be used often. For best results, don’t just issue one gift to every person with a “one size fits all” approach. Instead, look at items that allow for smaller quantities on minimum orders to allow for an assortment of items that expresses a personal touch and recognition that your team has a life beyond their careers.

Do you need some ideas of popular promotional products that will be well-appreciated and can be personalized with your brand? Take a look at some of these choices when considering gift-giving for your team this year.

Think portable tech

In today’s society, we are increasingly connected to our mobile devices which have become an all-in-one resource for communication, entertainment, and a growing number of functions to help us manage our lives, homes and schedules. In this environment, handy products such as travel tech packs are popular, incorporating chargers for both car and office as well as headphones for convenience on the go. This gift, present in a logo’ed carrying case ensures that your team has what they need when they need it, and they are reaching for you to keep them connected and fully charged every time.

Similar gifts along this product variety include USB hubs that allow for connection of multiple devices to one another, mobile/solar chargers and other tech-inspired promotional products that represent cutting edge trends and are sure to be coveted by all.

Branded cooler bag

The versatility and adaptable design of the branded cooler bag has resulted in an increased number of these types of products on the market. Handy for transporting cold drinks while on personal outings, you can connect your brand with positive experiences and lasting memories away from the office. Wherever your employees are enjoying fellowship over a cold one, your logo can be in the middle of the scene. You may even find that because of the handy sizing of these cooler bags that they may also be practically used as a handy lunch bag for your staff members.

Logo’ed duffels and travel bags

For weekend getaways and short leisure travel, the gift of an embroidered or screen printed travel bag encourages your employees to get out and have their own adventure. Whether it’s for a quick overnight business or personal excursion, or for a longer trip, we all need luggage at some point, and this gift helps to fill that need. This choice is becoming so popular for not only employee gifts but as well as promotional products for customers that the selection continues to grow – ranging from laptop cases and backpacks to wheeled carry-on luggage for more significant journeys or when an increased capacity is needed.

Sport bottles and custom tumblers

For the employee that is always on the go, or even for handy use at home or the office, sport bottles and tumblers with accompanying lids and straws are a popular choice for gift giving. From water bottles that easily clip to a backpack to stainless steel tumblers that are suitable for both hot and cold drinks, this is a gift that is practical for most everyone on your team. Issuing re-fillable sport bottles and tumblers also promotes a green workplace with a reduction in disposable and one-time use cups and drink containers and that can have a positive impact in multiple areas of your business operation and social culture.

Photo Frames

You may overlook photo frames as impersonal gifts, but that dismisses the versatility of what you’re offering. With a magnetic frame featuring your logo, your brand becomes a fixture in the hub of every home on the refrigerator. Often placed in a highly visible location where it will be seen often by all, your brand can frame up one of your employee’s most treasured photographs or hand-made art project from a youngster.

Wooden and metal standing frames offer an invitation for your staff to bring a little more of themselves into the workplace, proudly sharing photos of their loved ones on their desk. It helps to personalize your staff member’s work space as well as giving them a visual connection to the people and/or pets that matter most to them. Other variations of a standard photo frame increase the functionality with the addition of features such as cell phone stands which ensure that the item will always be readily at hand.

Custom chocolates

Tasty treats are often a welcomed gift and with the ability to personalize chocolate bars and trays with your company logo and related imagery, this option has never been sweeter. Express your appreciation and remain a visible presence as it is enjoyed by all. There are a growing number of selections in the creative confections realm to explore depending on the volume of your order and how imaginative you want to get with this product offering.

Your personalized chocolate may be packaged to be enjoyed by a single recipient, or developed as a party platter which can be shared by your entire staff.

The classic wrist watch

Wrist watches are often associated with retirement – but we wonder who came up with that idea anyway. At the end of your career, you may find yourself with a lot of time on your hands, so let’s track that with a time piece on your wrist?

A reliable and durable time piece can be a thoughtful and practical gift for anyone on your team. It offers functionality as well as serving as an understated accessory for your employees both personally and professionally. Available in men’s and ladies styles, this gift may be well-received by those who have come to consult their mobile device to check the time.

Celebrate your social butterflies

We work in order to live, not live in order to work. If you’re looking for a gift that encourages your workplace social planners to enjoy entertaining in their personal time, there are a number of gift assortments that offer personalization to ensure your brand is featured at the party.

You can purchase embossed and logo’ed leisure products that keep your brand at the table in your staff’s social circles with offerings such as wine cooler bags, four-piece wine sets, and even a combination cheese board and wine set. Are there members of your team that love to entertain and regularly host get-togethers? This might be an ideal gift for them.

But that’s just the tip of the iceberg …

While we are here to help with Edmonton promotional products and gifts for a variety of purposes, ultimately, you know your team better than anyone. Consider the personalities and lifestyles of your team members to choose the best gift that is as individual as that staff member. In gift giving, they say that it’s the thought that counts – so you want to ensure that what you have chosen for your staff reflects that you did take some time to consider the recipient of that gift.

We have just what you’re looking for

Laser Screen Printing and Embroidery is here to help you find the right gifts to express gratitude and appreciation for your employees. Working with a wide variety of top suppliers across the country, we can find the products that will meet your expectations while observing your available budget. Give us a call or drop in to see us in person to share your ideas for gift giving that is sure to be met with enthusiasm. We can show you items in stock in our showroom and also share the catalogs of suppliers to illustrate the latest products, emerging trends, and top sellers that might be exactly what you’re looking for. Call us today.

On the go Promotional Products

Promote Your Brand on the Go with Promotional Products

How can you create a household awareness of your business and brand in Edmonton? The options for marketing can be overwhelming and it’s likely that your budget will be stretched to the limit long before you run out of ideas for marketing. So how can you get the most effective return for your marketing dollar? Promotional products may provide the cost effective and innovative edge that you have been looking for to create relationships with new customers and build upon the goodwill you have created with your existing clientele.

The Challenge with Traditional Media

When you think about creating visibility to the widest audience possible, you might consider television or radio advertising. Sure, each of these mediums boasts a wide reach and can produce the ratings to reflect such, but campaigns on TV and radio are often cost-prohibitive. The other challenge with these avenues is that with the emergence of on-demand subscription channels and satellite radio, you can’t be assured that your target audience is going to receive your message. Additionally, the repetition required for your message to connect with a customer becomes hard to generate with only a short term relationship.

What about print? Newspaper advertising also has a considerable reach both in print and in digital format, but with content being refreshed daily in print and even more frequently online, it becomes very easy to get lost in the shuffle. Especially as an advertiser, unless you’re paying premium prices, your ad may not even readily appear in the digital feed for the outlet where you have chosen to spend your money.

Maybe you’ve considered a flyer campaign, mail box slotting your advertising effort to homes within a selected radius of your business. How many of these are discarded en masse among the other flyers that are shipped in bulk to homes across the city? How many flyers to review and retain in your own home? This channel may see you simply pouring your advertising budget down the drain.

How are Promotional Products Different?

What makes promotional products an attractive alternative for business owners instead of channeling their marketing spend through traditional media is this:

1. The volume of purchase is scalable, allowing you to spend as much or as little as you choose.

2. People like to receive free stuff. Attaching your logo and your contact information to a product that is useful will ensure that your name gets into homes and is seen regularly by those residents.

3. Promotional products allow you to be innovative to identify the products that will specifically speak to your target market and will plant the seed for a further relationship.

Marry a Product to Your Message

When you are thinking about your customers in Edmonton, what promotional products will best resonate with your customers? Consider your business and who is buying from you and what is common about them. It could be that there are products on the market that directly relate to support the products and services that you provide. Maybe you operate a computer repair business – then anything tech related may be appropriate. Perhaps a complimentary external memory stick would be appropriate – reminding customers to back up their important documents and files.

What is unique and clever? Your choices are now much wider than simply offering a pen with your contact information on it. Yes, that is useful and everyone will need a pen at one time or another – but it’s unmemorable. How often do you look at a pen and read the message on it before using it? Promotional products allow you to be clever. What problem does your business solve for people? Maybe your promotional item is a stress ball or similar item that includes your logo, your contact information and a slogan that identifies your firm as a solution to their daily aggravation on a particular topic.

What is popular with your market demographic? If you work with a clientele that is particularly concerned with reducing their carbon footprint that the impact of disposable plastic shopping bags on the environment, maybe developing and distributing a durable multi-purpose shopping bag might help customers not only take home the merchandise from your store, but also become a regular inclusion in their daily routine as they visit other businesses where other customers are being exposed to your business and brand name.

Be Keenly Aware of Your Message

Not every idea is a winner. While there are a wide variety of products on the market, you may want to consider the values of your organization and your core message before committing to a product. Think about your message and the appropriate vehicle to deliver it to market. For example, if you are marketing a campaign for the cancer society or healthy living you probably don’t want to attach your logo to an ashtray. Similarly, if you are promoting a summer camp, you probably don’t drive the message home with your logo and slogan embroidered on a scarf and mittens.

Your choice of product to bear your brand can be as important to creating a memorable and lasting impression of your business as any individual transaction that you perform with customers. Consider that your promotional item may be the first introduction that potential new customers have to you, even before they have been on your premises or had the chance to meet you or your staff.

What Are Some Popular Trends in Promotional Products?

1. Think Quality over Quantity

In the past, business owners may have looked at sheer volume of items to get the word out about their business. These are no longer resonating with customers and often find themselves discarded soon after they have been picked up. Sure, you can buy thousands of writing pens for a low price, but they may not create the intended result. Instead, the industry is seeing that you can make the strongest first impression with audiences by offering a product that is useful, long-lasting and of high quality. After all, aren’t those three qualities that you would like the public to associate with yourself and your brand?

2. The environment is a growing priority for people
How often do we hear the words sustainability, carbon footprint and climate change in the media today? Even on a small, personal level many consumers are exploring ways that they can do their part to help the environment. Reducing waste, participating in recycling programs and also becoming more socially conscious about the products that they buy are all important concerns that as a marketer you can capitalize on. Notebooks that are made from recycled material, biodegradable packaging on consumables and other similar considerations may be increasingly appealing to the clientele that you hope to attract for your business.

 

3. Technology is a Safe Direction

The growth of mobile technology has changed the landscape of “must have” items and accessories for the modern student and working professional. Helpful devices such as portable charging kit featuring your logo could ensure that when your customers are on the go, they reach for you in need to stay connected to world around them. Similarly, a 4-port USB hub is the type of device that allows your clientele to manage multiple devices with your logo front and centre at the center of their ability to adapt to a versatile slate of needs. Other popular devices include pedometer wristwatches, tablet covers, earbuds for their mobile devices and other conveniences such as a portable power bank for charging cell phones and other devices may qualify for high quality, usefulness and long lasting attributes that carry your brand message month by month to your audience.

 

4. Not Every Contact Is The Same

Every relationship matters. The gift that you would give to an engaged prospective customer should have greater value than the scavengers on the trade show floor that are simply hunting for every free draw and giveaway product at each booth. Sure, you may have some refrigerator magnets or key chains available for those types of contacts, but create a second tier of product that is available to those leads that express a genuine interest in your product or service. Maybe the draw prize is a higher value, higher quality item which is promoted as somewhat exclusive. The winner of the draw can attend your business premises to collect their prize – thus creating a “home turf” advantage to continue the conversation and inspire a continued relationship.
Ready to Get Started?

In Edmonton, Laser Screen Printing and Embroidery has been helping business owners find a unique and authentic connection with their market in a way that creates a lasting impression on both existing and potential new clientele. Our experience and our connection to the emerging trends in the industry can help you to invest with confidence in a marketing strategy that will help you to increase your brand awareness across the city and beyond. Give us a call or drop in to see us in person to share your ideas for your company and the direction you want to go with your marketing strategy.

promo products edmonton

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