How a corporate uniform is the best way to brand your business

Nothing says we take business seriously like a uniform. Whether you see a nurse in scrubs walking down the street, or walk into your local Edmonton bakery where everyone is wearing the same outfit, you know these people are not kidding around.

How you dress is an important part of expressing yourself. There’s a good reason we can struggle to find what to wear on a particular evening, because we want to send the right message, have our clothing match our mood, and not give out any wrong signals. In your business, you strive for the same principles: you want your brand to look attractive, send a message of professionalism and good work, and make sure your corporate uniforms match the mood of the company.

When it comes to branding, uniforms are the easiest way to get exactly that message across. Corporate uniforms help your customers identify your staff right away, and help your staff get into the right mindset when they put it on. The moment they’ll put on their uniform, they will be reminded of their responsibilities and the values your company stands for.

Aside from those corporate uniforms, there are several other uniforms that send a message of professionalism and teamwork. Think of the uniforms that are required in any industrial setting. Whether you work at a construction site or in a factory, there’s an outfit that matches the work. Especially when it comes to first responders, a uniform will immediately gain respect.

Another benefit of using corporate uniforms is a sense of teamwork that almost gets embroided into your staff. Just like school uniforms or sports jerseys will bring camaraderie between people wearing the same shirts, your staff members can also find that same sense of togetherness when everyone is wearing the same outfit.

With the corporate uniform also comes a sense of eye for detail. Imagine two companies: one where people show up in the clothes they happened to wear (or worse, those that aren’t in the laundry basket that week), and another where everyone is wearing clean shirts with the company logo embroidered on the chest. The first company will have a much harder job convincing you of their eye for detail than the second one.

When you’re looking to convey a message to customers of professionalism, eye for detail, and devoted staff members, a corporate uniform should be your first option. As we stated in the beginning, nothing says we take our business seriously better than your staff members dressed in a clean outfit that aligns with the brand and identifies everyone as part of a winning team.

If you’re looking to get your business to the next professional level, consider our corporate uniforms with your business logo, like the aprons we’ve done for Starbucks, pictured above. Laser Screen Printing & Embroidery in Edmonton specializes in turning your corporate message into outfits that impress your customers.